National Mortgage Company new brand

Simplifying the complexity of the financial market and forging stronger consumer connections.

National Mortgage Company (nmc) has unveiled a new company brand to represent a simplified yet strong identity, underpinned by superior customer service, innovative initiatives, and an authentic style of conducting business. The identity overcomes brand complexities often seen in the financial market, uniting the corporate company, the broker network and an ever-growing portfolio of initiatives.

The logo is the cornerstone of the new visual identity representing strength, growth, flexibility, friendliness, and a contemporary persona. Organic in design, this universal mark is a clean, modern symbol connecting clients’ desires and aspirations to their financial solutions.

The financial space, in particular the mortgage market, is a highly competitive and saturated marketplace, dominated by big banks and messaging clutter. nmc believe in removing confusion and simplifying mortgage and banking for their customers. This ethos has enabled the company to achieve continued growth through the GFC and compete head-to-head with the likes of ANZ, Westpac, Suncorp, and NAB.

nmc Executive Chairman Steve Dover said the brand, which will be launched across the entire company over the coming months, symbolises a new era for the company; one that builds on their top level products, is organic in nature to accommodate an ever changing economy, and embraces a personable service approach.